Today’s business travellers are surprisingly social on the road, according to a recent survey by the Four Points by Sheraton, the ‘best for business’ brand of Starwood Hotels and Resorts Worldwide, Inc.

Aside from sleeping, for instance, survey respondents indicated that enjoying the hotel bar or restaurant with colleagues or business partners was their number one activity during free time, outpacing time spent in the gym, spa, shopping or catching up with local acquaintances.

In addition, business travellers are good networkers, with nearly two-thirds of those surveyed reporting that they have kept in contact with someone they met on the plane or at the hotel while travelling on the road. About that flight, though: business travellers draw the line with their own colleagues, as more than 60 per cent indicate that they would prefer to fly alone rather than with a business associate.

These are among the results of a 2012 hotel business travel study commissioned by Four Points that polled a total of 6,000 business travellers globally.

Four Points is growing rapidly across nearly 30 countries including Nigeria, where the Lekki, Lagos facility is over a year old and carefully monitors the needs and habits of business travellers. The first phase of the survey, released in August, explored the use of mobile technology to stay in touch while travelling, while the second phase focused on leisure activities.

“Business travellers have a real need to connect on the road – both virtually and in person,” said Brian McGuinness, Starwood’s senior vice president, specialty select brands, adding: “Our survey results reveal that road warriors are social, preferring to network or to relax in the company of colleagues rather than just enjoying solitary pursuits.”

McGuinness continued, “Four Points provides everything our guests need to be productive and comfortable on the road and that includes creating opportunities to connect socially through brand-wide programs like Best Brews, which invites guests to gather over a great local craft beer when the work day ends.”

Other key survey findings include that: During their waking hours, business travellers frequent the hotel restaurant or bar with colleagues more than other activities. Aside from sleeping, which, not surprisingly, is the activity that occupies the largest share of travellers’ time at a hotel, hanging out at the hotel bar or restaurant with colleagues or business partners is the top ranked activity on the road. The largest share of respondents (42.88 per cent) named this activity, outpacing other pursuits such as going to the gym (38.97per cent) or spa (37.54per cent) or shopping (34.16per cent).

Also, that: By a wide margin, business travellers confirm they stay in touch with contacts whom they’ve met on a flight or at a hotel. 64.42per cent of respondents indicated that they had stayed in touch with someone they had met on a plane or at a hotel while travelling, vs. 35.58 per cent who said they had not; Business travellers prefer separate flights. They may be happy to toss back a brew with a co-worker once they arrive at their hotel, but the majority of business travellers (61.13 per cent) report that they would rather not share their flight with a colleague.

The Four Points by Sheraton brand is also the newest addition to the Starwood portfolio in Nigeria that already boasts of the Sheraton and Le Meridien brands

nigeriaIn what is being projected as the biggest showpiece in Nigeria’s entertainment scene, Inspiro Productions has unveiled a novel plan to stage 100 performances across 100 venues over 100 days in Nigeria to add to other events line out in support of the on-going Centenary celebrations.

Tagged Project 100: 100: 100, the idea by Inspiro Productions is to gather artistes and resource persons across the country on nationwide platforms conceived as the most spectacular to hit the Nigerian entertainment and creative space.

“For the first time in the history of the nation and in commemoration of the centenary anniversary of Nigeria, a 100 different artistes and musicians will be performing and exhibiting in a 100 different locations, for a 100 different days all over the federation for Nigeria at 100 in an artistic project tagged; ‘100:100:100’,” said Project Director, Mr. Ayoola Sadare, in a statement.

According to Sadare, the novel project will be line with other activities by the private and public sector of government for the Nigeria’s Centenary celebrations.

“This unique and epoch-making programme will be part of celebrating the 100 years of the amalgamation of the Southern and Northern protectorates into the nation called Nigeria in 1914,” he explained.

Inspiro Productions, it would be recalled also staged in partnership with the South African High Commission in Nigeria, the hugely successful Tale Of Two Africa Cities involving Lagos-Johannesburg people to people initiative between Nigeria and South Africa, an event which also featured other leading entertainment brands and major stakeholders in the sector.

“Inspite of all the challenges facing us as a nation, we believe that Nigeria should remain one. Nigeria is a beautiful country that can and must work. We see beyond the present challenges facing us a nation, we see the resilient character and fighting spirit which are positives of this great 100 Million plus strong country and believe that our size and diversity are our strengths rather than weaknesses and must be reinforced.

“Our large population and multi-ethnic flavour presents a large human resource pool from which we have ample representation for almost every human endeavour. This is a solid advantage for us as a nation and was again recently exhibited with Nigeria winning the Orange African Cup of Nations 2013 edition against all odds as one.

“Nigeria’s Centenary is worth reflecting on, celebrating and thanking Almighty God for rather than a continual focus on the negatives. We would rather advance beyond what keeps us down. Some other countries did not go through a fraction of what we have before they broke up. As a country, we can’t afford to disintegrate. It’s not an option. We have more going for us beyond the minor distractions we experience, let’s build on that,” said Sadare.

While positing that the entertainment and creative industries are veritable tools for national re-orientation, Sadare stressed that the industry which has put up strong showings in recent times is an emerging force to be reckoned with.

“At a time when Nigerian musicians, actors, literary and art practitioners are making impact both locally and internationally, an event like our Centenary cannot be taken lightly. The same way other nations sell their nation through their music, movies, arts and culture, the responsibility is on us as Nigerians as we step into our next century to develop strategies to harness this and chart a definite course with it. As the most populous black nation on the planet, a lot of people are looking up to Nigeria to get it right; our children, unborn generations and other Africans both on the continent and in Diaspora,” he stated.

According to Inspiro, the planned ‘100:100:100’ artistic project would not only include musical and artistic performances, but also capacity building sessions like workshops, master-classes, colloquiums, conferences and exhibitions that will include participants from both Nigeria and abroad.

“Current artistes, living legends and upcoming talents will be accommodated. Wide consultations are ongoing extensively both in and out of the country to ensure a successful hosting of the project and more details will be given as events unfold,” Sadare revealed.

Inspiro productions the project’s initiators has in the past successfully organized amongst many others the Lagos International Jazz Festival, Muson Jazz festivals, Labule Creative Community shows and The Nigerian Jazz Project (Naijazz).

The just-concluded fourth edition of the Investment and Tourism Business Forum (INVESTOUR) addressed cooperation and business opportunities between Spain and Africa. Celebrated on the occasion of the Madrid International Tourism Fair (FITUR), INVESTOUR 2013 brought together representatives from 33 African countries and over 50 Spanish entrepreneurs.

An initiative of United nations World Tourism Organization (UNWTO), the Madrid Tourism Fair Institution (IFEMA) and Casa Africa, INVESTOUR 2013 held under the theme; “Tourism Development in Africa: Challenges and Opportunities” highlighted some of the key competitive areas for tourism in the region – air connectivity, investment, branding, and product development.

The b2b session, which serves as a business platform for participants, attracted over 50 Spanish companies to explore opportunities around 200 African tourism projects in areas such as hospitality, transportation, education, know-how, and infrastructure.

“Bringing together the public and private sectors with potential international partners, represents a unique opportunity to reinforce business relations between Spain and Africa and advance sustainable development in the continent,” said UNWTO Secretary General, Taleb Rifai, while declaring open INVESTOUR. Against the backdrop of international tourist arrivals growing by 6 per cent in the region in 2012, the event took place “in a moment in which Africa continues to strive in the tourism map,” he added.

The importance of the correct strategic planning in tourism to promote Africa’s development was highlighted by the Minister of Tourism of Benin, Jean Michel Abimbola. “The diversification of the economy is the key to attract investment and preserve the millenarian’s traditions through projects such as ecotourism and training,” he said.

“Africa is a destination and Africa is a market,” said the Minister of Tourism of South Africa, Marthinus van Schalkwyk, echoing debates which underscored that in the current economic circumstances, initiatives such as INVESTOUR can make a difference both in promoting tourism development as well as in bringing new opportunities to companies in Europe.

In closing the event, the Minister of Tourism of Senegal, Youssou N’Dour, underscored that INVESTOUR is “a unique opportunity for African countries to showcase their tourism potential to Spanish investors and partners. Tourism is a sector that can make a difference in our region, and, therefore, we will continue supporting this important initiative in the future.”

Africa remains one of the fastest-growing tourism regions in the world. Between 2000 and 2012, international tourist arrivals more than doubled from 26 million to 52 million. By 2030, the UNWTO forecasts this figure to reach 134 million.

satOrganisers of this year’s edition of Meetings Africa 2013, a trade and tourism exhibitions, have assured of a distinctly pan-African flavour, as the event nears its February 18 to 21 date with trade exhibition show days from February 19 to 20.

Hosted annually by the South African National Convention Bureau (SANCB), Meetings Africa 2013 is expected to showcase Africa’s diverse business events product offering. The theme of this year’s event is ‘Advancing Africa together’.

Remarking, Amanda Kotze-Nhlapo, executive manager of SANCB, said the strategy is to make Meetings Africa a truly African showcase, to grow the capacity of the collective African business events industry and transform regional Africa into one of the world’s business events powerhouses.

‘We want to work with our business event partners on the African continent and want more global and African associations to use the great resources we have in Africa to bolster business event hosting and delivery,’ she said.

She added that Meetings Africa offered the industry and exhibitors an opportunity to see the best of South Africa’s and the continent’s business events industry under one roof: ‘It’s the perfect platform for business events industry professionals to meet, network and create mutually-beneficial business partnerships.’

Kotze-Nhlapo said she’d like to see Meeting Africa becoming the premier Africa platform for business events. ‘Meetings Africa needs to be the Africa show like GIBTM in Abu Dhabi is the Middle East show,’ she explained.

The 2013 event will see more than 50 African association buyers, 200 international hosted buyers, and 200 local corporate and government buyers in attendance.

International Conference and Incentive Travel Research (ICR) was appointed by SANCB to evaluate and screen international hosted buyers for Meetings Africa 2013 to ensure those that attend have a real interest in bringing their business events and incentives to Africa.

Several changes have been made to the Meetings Africa format to ensure buyers and exhibitors get as much as possible out of the event. SANCB has introduced a dedicated Seminar Day on 18 February 2013 -before the actual trade exhibition starts – to enable buyers and exhibitors to attend the various targeted seminar sessions.

The Meetings Africa Association Day will also be held on 18 February 2012 and is a must-attend event for African Association leaders. It is designed to energise and engage association executives. Among its aims are to build the national and pan-African association communities and promote their engagement with international associations.

A new event at Meetings Africa 2013 is the Decision Makers Forum that will be held on 19 February 2013. It’s a platform for key decision makers and industry leaders to engage to better understand the pivotal role business events can play in generating economic prosperity in South Africa’s cities, municipalities and provinces.

Buyers and exhibitors can once again make use of the highly effective Meetings Africa Business Matchmaking system to pre-schedule appointments online to ensure their time at Meetings Africa 2013 is productively spent. The Meetings Africa Golf Day will take place on 21 February 2013, providing networking opportunities in a different way for corporate executives, hosted buyers and exhibitors.

In 2010, 10 000 association meetings rotated around the world. South Africa attracted just 86 of those and Africa just 304. The SANCB would like to see 135 association meetings taking place in South Africa annually by 2020, attracting 81 000 delegates.

nigeriaDespite pipeline hotel increases in Nigeria, hotel transactions and development have slowed in the Europe, Middle East and Africa (EMEA) regions, just as opportunities for acquisitions and brand expansion remain, according to a survey by the Madrid-based PHG Hotels & Resorts consulting firm.

While certain gateway cities and markets buck the trend, overall 2013 is expected to be a challenging year for development as well as performance in most EMEA markets due to Europe’s economic troubles and the Arab Spring political turmoil.

In the Middle East, increased demand in Dubai, United Arab Emirates, is set to boost its performance ahead of neighbouring destinations, while coastal areas in Turkey and city centre hotels in Saudi Arabia continue to see development.

While North African development and performance outside of Morocco are stunted, markets in sub-Saharan Africa such as Nigeria continue to see pipeline increases while an oil boom in Ghana is set to bolster performance at hotels in Accra.

“The availability and price of debt finance will remain an issue across 2013 in EMEA, as stringent lending requirements endure and loan-to-value ratios remain low. This will happen across all segments,” said Ivar Yuste, a partner at the Madrid-based PHG Hotels & Resorts consulting firm.

“Investors in EMEA remain cautious, faced with a more challenging macro-economic environment. Acquisition opportunities require now much more work per transaction since liquidity is scarce.”

Transactions have fallen particularly in Southern Europe as the region struggles to recover from Europe’s sovereign debt crisis.

“Deal activity in those countries has plummeted in the past 12 to 18 months. We estimate that in Spain the amount of transactions fell to around 20 per cent to 25 per cent of their 2011 level. Italy experienced a similar trend, while in Portugal and Greece there have been very few transactions to talk about,” said Paul Thomas, a director at the London-based Whitebridge Hospitality consultancy.

Looking ahead, this may change in 2013 if banks such as Spain’s “bad bank” of SAREB begin to offload their hotel assets like Ireland’s NAMA has. Purchases could come from deep-pocketed Middle Eastern or Asia Pacific investors. This could give the big brands opportunities to expand their presence in Southern Europe, where non-branded properties predominate.

“We perceive a significant amount of opportunities coming during 2013 from the consolidation of underperforming hotel portfolios in Southern Europe,” Yuste said. “In Spain, the cost-control know-how of Spanish groups paired with the selling power of international brands is an unbeatable mix.”

Primary capitals such as London, Paris, Berlin and Moscow look set to outpace other European destinations in terms of hotel market performance in 2013.

While Millennials value innovation in an employer, only 26 percent of those surveyed believe their current organization’s leaders encourage practices that foster innovation.

According to the Deloitte Touche Tohmatsu Limited (DTTL) Millennial Survey, 78 percent of the world’s future business leaders believe innovation is essential for business growth.  However, as the economic crisis enters its sixth year, just 26 percent of Millennials feel that business leaders are doing enough to encourage practices that foster innovation.

“Innovation at the institutional level is needed to sufficiently shift an organization’s mindset to allow new ideas to truly emerge and thrive,” said Deloitte Global CEO Barry Salzberg. “While our current business leaders can debate how and where to innovate, it’s clear how much importance our future leaders place on innovation – not just as a driver of business growth but also as a catalyst for solving society’s most pressing problems.”

DTTL surveyed close to 5,000 Millennials from 18 countries. When gauging the perception among future leaders about innovation and its impact on society, 84 percent say business innovations have a positive impact on society, and 65 percent feel their own company’s activities benefit society in some way.

The business community is regarded as playing a lead role in developing innovations that will benefit society. Almost half of the respondents (45 percent) believe business drives the innovations that most positively impact society, compared to government (18 percent) and academic bodies (17 percent).

Talent as a catalyst for innovation

Innovation is also an important component of talent recruitment and retention. Two-thirds of the Millennials surveyed say innovation is a key factor in making an organization an employer of choice. This is particularly relevant to many companies, attracting the ever-growing number of Millennials, who are forecasted to make up 75 percent of the world’s workforce by 2025.1

However, discrepancies were found when Millennials were asked about the requirements for innovation:     39 percent of respondents believe that encouragement and rewards for idea generation and creativity is a requirement for innovation to occur, whereas only 20 percent say their current organization operates in this way.

Also 34 percent say providing employees with free time to dedicate to learning and creativity is key to an innovative environment, versus 17 percent who characterize their workplace that way; 32 percent consider openness and the freedom to challenge as key to innovation, versus 17 percent who say this is visible in their organizations; 42 percent believe in the importance of encouraging innovative thinking at all levels of the organization, versus 26 percent who describe their places of employment that way.

“A generational shift is taking place in business as baby boomers, many of whom may have been wedded to the ‘old way’ of doing business, begin to step down from their leadership roles to retire,” said Salzberg. “Real opportunity exists for organizations to step up and create the conditions and commitment needed to encourage and foster innovation in their work environments. And there’s a tremendous upside if we get this right: we can better retain talent, remain more competitive into the future, and more positively impact society.”

The research findings are based on a study conducted by Millward Brown. A total of 4,982 interviews were conducted online between November 19 and December 19, 2012. Approximately 300 interviews were conducted.

Screening questions at the recruitment stage ensured that all respondents were Millennials, born January 1982 onwards, were degree educated, and were currently in full-time employment. Interviews lasted approximately 15 minutes.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), a United Kingdom private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity.

sheraton lagos hotelsAs the Valentine’s Day swoop on Lagos, this February 14, the Sheraton Hotel Abuja has assured of great offers during the revelries, as the hotel lines up products designed to thrill guests and visitors alike under the theme of Love Booth.

Disclosing this to Daily Champion, Sales and Public Relations Coordinator of Sheraton Lagos hotel Ms Benjamin Deborah these offers were ‘designed for guests to renew their vows and find special charm in their loved ones at an exotic atmosphere with an affordable rate.’

“From the alluring scents of live roses to the romantic candle lit dinner, we can help you create an unforgettable day for fraction of the price with unlimited beverage of your choice, valentine deluxe buffet love rhythms from the live band at the pool and valentine cake for your lady. Be adventurous; treat your loved ones in an exotic atmosphere to Sheraton Lagos Hotel for a romantic getaway for two with couples breakfast, special rates on valentine dinner, free bottle of wine and so much more, ”said Benjamin.

According to Benjamin, these offers are part of the special attraction on Valentine’s Day at Sheraton Lagos Hotel which activities are going to be situated at the hotel’s Crockpot Restaurant ‘for dinner nicely decorated with the colours of the day red velvet and snow white, candles with alluring scents and all for guest to renew their vows and with memorable pictures for a token at that special moment.’

Benjamin who further assured of the hotel’s readiness to thrill guests added that ‘this year’s Valentine’s Day at the Sheraton Lagos Hotel is an unforgettable experience for couples.’

Sheraton Hotels & Resorts is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties.

While Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.

sheraton abuja hotelsAhead of the Valentine’s Day celebrations this February 14, the Sheraton Hotels Abuja, has assured guests and visitors alike ‘of an unforgettable night filled with happy memories’, just as the hotel is also offering a massive 50 per cent discount on all rooms for the period.

General Manager, Mr. Boris Bornman, in a release made available to Daily Champion, said the hotel captures the true essence of the season of romance with their irresistible Valentine’s packages.

According to Bornman, “this year’s Valentine package is inspired by the golden era of the early centuries, a time filled with romance, glamour and lots of colour.”

The Sheraton Abuja Hotel boss who explained that the activities celebrating the Valentine’s Day will hold at the hotel’s Luigi’s, Papillion and Obudu Garden restaurants, further assured of their readiness to dedicate staff specifically for the occasions.

“W e will organize our Valentine’s week to set hearts a flutter with offerings from our restaurants; Luigi’s, Papillion and Obudu Grill which will feature delicious and beautifully presented love themed menus such as Romeo and Juliet, and After the Rose.

“We gladly endear you to enjoy a variety of our lovingly prepared specialties at the Papillion Restaurant, Obudu Garden buffet where our dedicated waiters and waitresses; all colourfully dressed, will help to inspire the magic of the moment.”

He also added that the music, dance and decorations all lined out for celebrations will reflect the 50’s and 60’s love themes of the silver screen, just as he reiterated the hotel’s special offer of 50 per cent discount for room rates to guests during the period.

“We also offer our esteemed guests and customers 50 per cent off all our room categories as well as free breakfast for two during this period,” said Bornman.

Sheraton Abuja Hotel Valentine’s side attractions will include drinks, wines, free photo shoots for couples alongside special surprises and a grand raffle event which will take place during Social Hour in the Lobby Bar on Friday.

Sheraton is a brand of the Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,128 properties in nearly 100 countries and 154,000 employees at its owned and managed properties.

ibis hotel ikeja lagosAfrica’s largest hotel operator Accor, which has 17,000 rooms representing 116 hotels in 18 countries has formally kicked off its expansion plans on the continent as it prepares to open the new Ibis Hotel, Ikeja, Lagos, this quarter.

The hotel chain which aims to open another 5,000 rooms in Africa by 2016, used the occasion of the ibis Dakar inauguration ceremony, to unveil its expansion objectives in sub-Saharan Africa as it also launched the PLANET 21, its sustainable development strategy, on the continent.

Sub-Saharan Africa, where Accor has 54 hotels from economy to upscale in 14 countries, is a key area for the group, which aims to open 35 hotels there by 2020.

Accor sees opportunity in the area’s economic growth, the urbanization of its large cities, and the growing demand for hotels as it strategizes on plans to expand principally through its economy and midscale brands ibis and Novotel.

According to the hotel chain, it also plans to expand through its Mercure and Pullman brands as and when opportunities arise in the most important cities. The group plans to create denser networks in countries where it already operates and open hotels in new markets.

PLANET 21 is the new sustainable development programme that involves all Accor’s hotels and customers.  The program is structured into seven pillars – health, nature, carbon, innovation, local development, employment and dialogue, which in turn comprise 21 commitments backed by ambitious quantifiable objectives that the hotels must meet by 2015.

PLANET 21 includes an innovative programme that uses an array of educational messages to inform and encourage customers to contribute actively to the hotels’ actions through a few simple gestures.

Accor’s approach to sustainable development places particular emphasis on local problems. For example, over the last few years, the efforts of the group’s sub-Saharan hotels have focused on four flagship projects: tree planting in the Lompoul Kebemer region, employee health and well-being, careers and training and responsible fishing.

Ever since 2009, Senegal has been home to one of the 14 plantations supported by Accor as part of the Plant for the Planet project which finances reforestation around the world thanks to the hotel bathroom formula “5 reused towels = 1 tree planted”. To date, 590 hotels, including 14 in Africa and two in Senegal, are taking part in this reforestation funding project, which is carried out in partnership with the NGO SOS SAHEL. A total of 1,251,000 trees have been planted on the site and significant benefits are being felt both environmentally (less erosion, villages and fields shielded from the sand) and socially (creation of new revenue-generating activities for the communities involved and organization of a timber exploitation business).

Accor has made the health and well-being of its teams a priority with E-care, a website available to all the hotels in the region that aims to help prevent illnesses (HIV/Aids, malaria, diabetes, etc.) and psycho-social risks (high blood pressure, stress, and others).

Accor is behind the creation of 11,000 jobs in Africa, including 3,000 in sub-Saharan Africa, and believes that employees’ and future employees’ careers and training are of vital importance.  In 2012, Accor Africa welcomed 1,846 trainees in 14 countries, and provided 517 days of training to employees in sub-Saharan Africa.

The group’s African hotels are also committed to supporting local development. 82% of them purchase local products and promote them on their menus.  In Senegal, a guide to sustainable seafood procurement, produced in collaboration with expert NGO Nebeday, has been used in all the group’s hotels since 2012.

With PLANET 21, Accor’s African hotels, which already boasted encouraging results in all these areas, are now taking another step towards sustainable hospitality.

guinness fan parkIt was enjoyment galore at the Guinness Fan Park in Teslim Balogun Stadium, Surulere, Lagos as Guinness Nigeria ushered fans with an opportunity to watch from the ongoing African Cup of Nations tournament in South Africa while they are also entertained by top Nigerian artistes.

The fan park by Guinness has been organised to give millions of Super Eagles fans that have come to sign on the largest Super Eagles jersey in the world unveiled recently, an opportunity to interact and engage in fun games that give them hearty cheers.

It would be recalled that the largest Super Eagles jersey was unveiled on January 14, at the Teslim Balogun Stadium to galvanise Nigerians to show their support for the Super Eagles by signing and writing their goodwill messages on the jersey.

According to the organisers, the goodwill messages will be collated and forwarded to the Super Eagles in South Africa. It is believed that the goodwill messages will inspire the team to greater height because Guinness believe the Super Eagles is made of more.

Waje, Ill bliss and Flavour performed the theme song for the Guinness Fly with the Eagles campaign and the audience were simply held spell bound listening to song. Produced by famous Music producer Cohbams, the Fly with the Eagles theme song exudes Guinness’ continuous desire to support the Super Eagles as they have done in the past five years.

Speaking on the idea behind the Guinness Fan Park, the Marketing and Innovation Director, Mr. Austin Ufomba said it is Guinness’ way of giving back to its numerous consumers.

According to Ufomba, “the Guinness Fan Park is an avenue for our esteemed consumers who are ardent fans of the Nigerian Super Eagles to watch matches of the ongoing Africa Cup of Nations in South Africa in a very relax atmosphere. As you can notice, the concert like atmosphere shows how well sports and entertainment can be combined to give our numerous consumers unique experiences.”

The Marketing Manager, Guinness, Mr. Obinna Anyalebechi also expressed his delight at the turn out of football fans to sign on the largest jersey and watch the football matches at the Guinness Fan Park.

“The turnout has been very impressive. It shows the faith millions of Nigeria still have in the Super Eagles despite the challenges. We have engaged the best of Nigeria musical talent to entertain fans at the park after the matches. It is Guinness’ way of providing our consumers with a once-in-a-life time experience which will forever remain in their memory” Anyalebechi said.

Fans at the park were held spell bound by the artistes’ performances. Kola Soul was a delight to watch as he performed his new single Sugar Cane Daddy. The crowd sang along the lyrics as the R&B and Soul full singer displayed the stuff he is made off.

The Mathematics crooner, Sound Sultan practically raised the roof with his scintillating performance at the park. On mounting the stage, the Orobo Ku e musician left no one in doubt as he engaged the crowd with his display.

For Duncan Mighty, it did not take the Port Harcourt boy long time to blend with the expectant crowd who have thronged the venue to watch his performance. Duncan Mighty had no reason to beg anyone because he simply did nothing wrong as he engaged the fans with his scintillating performance.

Guests at the park appreciated the gesture by Guinness to provide them with the opportunity as they engage in all activities which included ball juggling, singing and dancing competitions.