‘Dubai Pass’ announced for tourists, as arrivals hit 15.8m in 2017

Posted: May 15, 2018 in general

DubaiDubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is set to launch a new way for visitors to enjoy the city’s exciting range of attractions, experiences and tours.

Announced at the recently-concluded Arabian Travel Market (ATM), the product, tagged; Dubai Pass, is an all-inclusive pre-paid card, which grants cash-free access to 33 key events and venues across Dubai, making it the perfect way for tourists to explore the city’s world-class destination proposition. It will be available to redeem from 16 May 2018.

Starting at AED399, the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-curated list of popular attractions and experiences.

These include Burj Khalifa, Dubai Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai, Desert Safari Tours, and many more.

With every purchase, visitors will also receive a 50% discount on tickets to La Perle – the city’s one-of-a-kind live entertainment show with acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to the show.

Meanwhile, Dubai Tourism has released its Annual Visitor Report 2017, providing an in-depth cross-sector analysis of the Emirate’s tourism performance last year.

The report revealed that Dubai’s record international overnight visitation in 2017 totalled 15.8 million, rising to a strong 6.2 per cent over the previous year.

Other key findings and highlights of the Annual Visitor Report 2017 include: Dubai’s top 10 source markets contributed a share of 59 per cent of total tourist volumes, with the remainder made up of highly diversified markets across the globe.

Also, three out of four visitors were families and couples, with individuals making up 14 per cent, friends 8 per cent, and colleagues 3 per cent of total visitation.

“73.8 per cent of tourists travelled to Dubai for leisure purposes, with those visiting friends and relatives making up 13.9 per cent of the total, and business travellers 11.5 per cent. 77 per cent of visitors chose to stay in paid accommodation, as opposed to staying with friends and relatives.

“The gender mix was fairly balanced, with 47 per cent women travellers, while the party size averaged at 2.5 persons, staying in Dubai for an average of 7.6 days.

“The Dubai Mall remained the city’s most popular attraction, drawing 97 per cent of visitors, followed by The Dubai Fountain with 81 per cent, and heritage and cultural districts with 63 per cent.


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