Best Western, AccorHotels set to grow portfolios in Africa with new openings

Posted: October 7, 2016 in general

accorhotels-2-jpgGlobal hotel chains, AccorHotels and Best Western Hotels, have now unveiled strategic plans to expand their brands in Africa with new openings expected to enter into operations across the continent from last quarter of this year.

While, AccorHotels plans to expand in the southern Africa country of Angola, from November, Best Western Hotels’growth is directed at East Africa with new openings in Kenya

Best Western Hotels & Resorts, Thursday, announced plans to add another hotel to its East African portfolio. The newest addition is BW Premier Collection The Alba, located in Nairobi, Kenya. Centrally located, with easy access to businesses, offices, banks, shopping and tourist attractions, it is the ideal place to stay in Nairobi for either business or pleasure.best-western

The new construction property, set to open in Q3 2017, features 83 carefully designed rooms all featuring a selection of modern amenities including flat-screen TVs and complimentary Wi-Fi. The hotel also offers secure underground parking.

The Urban Grillroom provides an iconic restaurant with a compelling East African twist, drawing on re-imagined Nyama Choma cooking in an urban, upscale setting. The Lobby Bar and Lounge is the perfect setting to enjoy a coffee while overlooking the hotels garden.

Sky Bar Latino, a vibrant roof top bar infused with Latin passion offers spectacular cocktails together with a signature sushi and ceviche counter.

The health club includes a fully equipped gym, treatment rooms and a roof-top spa. The landscaped garden, overlooking the terrace, contains a lap pool for hotel guests.

Managing Director of Alba Hotels, Juliet Njogu commented, “having met with the Best Western Hotels & Resorts representatives during the Africa Hotel Investment forum in 2014 and 2015, we felt that BW Premier Collection was the right opportunity for us and we are proud to be the first BW Premier Collection hotel in Africa”.

The hotel complex also includes state of the art conference facilities with capacity for up to 100 delegates and a pre-function space.

Best Western recently introduced, BW Premier Collection, a global collection of carefully selected upscale and luxury hotels that retain their individual identities. BW Premier Collection continues Best Western hotels and Resorts’ rich history of providing guests with unique and local hotel experiences around the world.

“BW Premier Collection is a new introduction to our brand, which offers an exceptional and unique travel experience to guests. With the addition of this property to our existing hotels, and additional property due to open this year, we are delighted with our portfolio of hotels in Kenya. I am thrilled that our hotels in East Africa continue to go from strength to strength” said Suzi Yoder, Senior Vice President of International Operations, Best Western Hotels & Resorts.

With its double expertise as investor and operator and through its subsidiaries HotelInvest, HotelServices, AccorHotels group operates in 19 countries, from the Maghreb region to Southern Africa, with 106 hotels (18,700 rooms), 11 brands from economic to luxury: Raffles, Fairmont, SO, Sofitel, Pullman, MGallery by Sofitel, Mercure, Novotel, ibis, ibis Styles, ibis Budget.

AccorHotels is a reference key player in Africa’s being part of the economy for 40 years and employing 10,000 collaborators.

The major events on the African continent for last months were the opening of Pullman Lubumbashi Grand Karavia (Democratic Republic of Congo) and Sofitel Tamuda Bay Beach & Spa (Morocco) but also ongoing high level projects like the unique contract of 50 hotels in Angola.

In Africa, AccorHotels – definitely leader in French-speaking countries – expands in English-speaking ones

“Above all, our ambition is to reach 200 hotels by 2020, then, 300 hotels by 2025. We want to reinforce our presence in French-speaking Africa and quickly gain market shares in English-speaking Africa,” said Antoine Guego, COO AccorHotels Africa & Indian Ocean, during the Africa Hotel Investment Forum (AHIF), in Kigali.

From this perspective, beginning of this year, AccorHotels has opened a HUB, dedicated to the development, in Johannesburg. This HUB will help the Group expand in East Africa. « We target openings in Ethiopia, Kenya, Uganda, Tanzania, Mozambique and South Africa. One Pullman, One Mercure and One Novotel is already under construction in Addis-Ababa. One Pullman will open in Nairobi end of 2017 (340 rooms) », added Philippe Baretaud, SVP Development Africa & Indian Ocean.

In Angola, the first ibis Styles will open its doors in Luanda, on November 9. Thus, AccorHotels will be the first operator to cover the whole country. This historical implantation of the hotel group was made possible through an exclusive partnership with the major Angolan company AAA ACTIVOS LDA.

The construction of a national network of 50 hotels spread across the capitals of the different provinces – Luanda, Huambo, Humbo and Namibe – is defining for the Angolan economy.

Four hotels will host their first clients in the region of Luanda, the Angolan capital. Among them, the Grand Mercure Talatona (150 rooms), ibis Styles Talatona (120 rooms), ibis Styles Viana (180 rooms) and ibis Styles Cacuaco (180 rooms).

Over time, 27 hotels will be operated under the banner of the economic ibis Styles brand, 22 under that of the upscale Grand Mercure brand, and 1 under the luxury Sofitel brand.

Angola has 25 million inhabitants, 40% of which are of working age. Therefore, 3,000 employees will be hired locally in a large selection of hospitality jobs, ranging from restaurant service to executive positions: The Group commits to train these employees, as well as to pass on its values to them.

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