Acquisition: Marriott Int’l plans 155 more hotels, 37,677 rooms by 2025 in MEA; to introduce 5 new brands in region

Posted: September 26, 2016 in general

Marriott International’s President and Managing Director, Middle East and Africa (MEA) region, Mr. Alex Kyriakidis, Monday, said that the acquisition of Starwood Hotel &Resorts, has enhanced the hospitality chain’s position as the world’s largest and best hotel company.
According to Kyriakidis, in a statement, Monday, this brings a better range of choices for our guests, greater financial benefits for our owners, franchisees, and shareholders, and exciting, new opportunities for our associates and the communities where we live and work.

“We now have unquestionably the broadest portfolio of brands, the most comprehensive global footprint, and the most extensive loyalty programs providing an unparalleled guest experience.

“Marriott can now provide a better range of choices for our guests and greater financial benefits for our shareholders, owners, and franchisees.

“Marriott International’s acquisition of Starwood is about more than simply adding scale to our business. This combination better enables Marriott to reach our goal of having the right brand in the right place to serve our loyal guests and welcome new ones.

“Our combined company now offers the broadest portfolio of brands, combining Starwood’s leading lifestyle brands and international footprint with Marriott’s strong presence in the luxury and select-service tiers, as well as the convention and resort segment. This combination is also an opportunity to introduce key brands to newly emerging markets.

“In the MEA region, our newly combined portfolio has 238 hotels, 51,877 rooms, in 30 countries.

“We have effectively doubled in size overnight (from 25k rooms to almost 52k rooms).

“In the pipeline, a further 155 hotels and 37,677 rooms by 2025, introducing a further 5 new brands to region, namely Bulgari, EDITION, AC by Marriott, Element and Fairfield Inn.

“By 2025 we will be in 38 countries, almost 400 hotels, and well on our way to 100,000 rooms.

“At Marriott, we are proud of our people-first culture, and look forward to blending our corporate culture with Starwood’s.

“Core values make us who we are, and as we integrate our teams, we will leverage our people-focused environment to ensure that everyone is treated with the utmost respect throughout the entire process.
“Our combined company is comprised of dedicated associates who are committed to elevating our guests’ experiences. At Marriott, we have long admired Starwood’s DNA of design, high-touch customer service, and marketing expertise. Together with Marriott’s people-first culture, operations excellence, and market leadership, we expect to create value and stay competitive in a quickly-evolving marketplace.
“Globally, we now have over 500,000 associates. In our region, we have grown to 41,000 across MEA.
“Our culture is defined by deeply ingrained core values that have withstood the test of time, and transcended cultures around the world.

“Ultimately, and most importantly, we are better together. We remain focused on retaining and fostering talent and in striving to be the World’s Favourite Travel Company. We at a regional level have repeatedly been recognized by Great Places to Work, most recently in 2015 being named of the top 10 Best places to work in the region.
“We have combined the world’s best loyalty programmes. More than 85 million members world wide. Members can now link their accounts for immediate status matching.

“Programmes will continue to run separately until we merge them in the next couple of years.

“Guests are able to choose from the hotel industry’s most diverse portfolio of brands, with the largest luxury portfolio in the industry.

“What this means for consumers. We now have the right brand in the right place for our guests. More hotel options. Unprecedented value, choice and access.

“Ability to serve guests wherever they travel. Both Marriott and Starwood are known for our innovative solutions that enhance our guest experiences. We will continue to invest in the technology that our customers want – particularly mobile – and ensure the Wi-Fi at our properties meets the demands of today’s tech-savvy consumer.

“As our companies are fully integrated, we will continue to invest in technology to stay front and center for our guests, elevating their experience from decision to travel, all the way through checkout.
“Marriott and Starwood are both companies of industry innovations and firsts: Mobile check in: Apple play: as well as; Keyless entry and Heavenly bed.


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