Starwood Hotels unveils ‘Water Story: Thinking Beyond Conservation’

Posted: September 1, 2015 in general

wpid-starwoods-old-logo-top-and-the-possible-new-lo.jpeg.jpegWith more than half of its current and future properties in areas facing critical water issues, Starwood Hotels & Resorts Worldwide, Inc., a leader in hospitality for water conservation, has shared its holistic water story detailing the company’s efforts to tackle this important matter.

As part of the company’s overall strategy on water issues, including scarcity, flooding, and quality, Starwood has set a system-wide water reduction goal, introduced new technology and dedicated on-property actions, offered conservation-focused guest programs and joined with community partners.

“Some say water is the new oil and, as we execute a global growth strategy, water is not only an environmental consideration, but also a potential business risk that impacts guests, properties and the communities where we operate,” said Ken Siegel, Chief Administrative Officer, General Counsel and Head of Global Citizenship at Starwood. “Starwood has to look beyond conservation and leverage innovation and partnerships to limit its environmental impact, support and enhance its local economies, and protect people and the planet, all while delivering an unmatched guest experience.”

In July, Starwood announced that it was nearing its 20% water reduction goal by achieving a 17.26% decline in water consumption since 2008. The reduction follows the launch of Starwood’s 30/20 by 20 environmental goals in 2009, aimed to cut energy use by 30% and water use by 20% by 2020 globally.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s