Starwood shakes up global brand leadership

Posted: May 7, 2015 in general

Starwood Hotels & Resorts announced, Thursday, several leadership changes across its global brand organization.
The hotel chain appointed John Peyton to the new role of senior vice president, brands and shared services, to drive innovation and ensure Starwood’s 10 brands remain fresh in the eyes of guests, customers and developers. Most recently, Peyton led Starwood’s global initiatives team.
Dave Marr was appointed global brand leader, Sheraton and Tribute Portfolio. Most recently, Marr led Starwood’s six full serve brands in North America, including oversight of digital, loyalty and partner marketing as well as architecture and construction in the division. He also led the launch of Tribute Portfolio in April.
Jim Petrus returned to Starwood as global brand leader, St. Regis. Petrus was previously with Starwood for more than a decade, serving as senior vice president, operations. For the past nine years, he has served as chief operating officer for Trump Hotels Collection.
Hoyt Harper has assumed the role of global brand leader, The Luxury Collection. Harper most recently led Sheraton but led the integration of The Luxury Collection into then-Sheraton Club International, making it the first luxury brand to participate in a hotel loyalty program.

Anthony Ingham was named global brand Leader, W Hotels Worldwide. He brings 15 years of hospitality experience and leadership roles in both Starwood’s European-African-Middle Eastern and North America divisions.

“Our brands are the heart and soul of Starwood,” said Adam Aron, Starwood’s interim CEO. “Starwood’s reputation for brand innovation is legendary and a key reason we have been able to drive growth. We are investing in our global brand organization to further invigorate innovation, marketing and guest experience across all of our more than 1,200 Starwood hotels around the world.”


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