Starwood Hotels officially launches SPG Pro

Posted: October 28, 2014 in general

starwood logoStarwood Preferred Guest (SPG), the award-winning loyalty programme from Starwood Hotels & Resorts Worldwide, Inc., has announced the live launch of SPG Pro, the all-new, comprehensive loyalty programme for meeting and travel professionals.

Starting Wednesday, registered professionals, accredited travel agents and SPG members who influence group, event and corporate travel will earn SPG elite status, upgrades and Starpoints for B2B business booked at any of Starwood’s nearly 1,200 properties around the world through http://www.spg.com/pro.

“We are thrilled to announce that SPG Pro has gone live, allowing us to provide even more personalized service for our global customers and members and to reward them for the business that they influence, whether it is business or leisure,” said Christie Hicks, Senior Vice President, Starwood Sales Organization. “Now any SPG member, travel professional or meeting planner will earn Starpoints for the business they influence including corporate off sites, office holiday parties or even personal events like weddings or anniversaries.”

Any SPG member who books a group stay, event or corporate business meeting, regardless of if they are a travel professional or not, will earn Starpoints and status for the business they influence. The more members book the more they earn, which means access to everything SPG has to offer and reaching elite status even faster through combined B2B and personal bookings.

Today, B2B accounts for nearly 70% of Starwood’s overall room revenue and is comprised of corporate travel, meetings and events and leisure and wholesale travel. With a salesforce of more than 5,000 globally, Starwood’s Sales Offices manage 1,200 global accounts from more than 30 offices around the world.

As the B2B landscape is shifting toward small meetings, which already accounts for 80% of Starwood’s group business, Starwood is targeting this untapped source of B2B potential with the knowledge that SPG members are small business owners, business consultants and senior executives who influence business and yearn to be recognized and rewarded in a currency they already adore – SPG elite status and Starpoints.

Starwood facilities in Nigeria include: The Sheraton Lagos Hotel, Sheraton Abuja Hotel, Four Points by Sheraton Lagos, Le Meridien Ogeyi Place- Portharcourt and Le Meridien Ibom Hotel & Golf Resorts- Akwa Ibom.

Starwood Preferred Guest (SPG) unites each of Starwood’s 9 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24 and SPG Lifetime.

In addition to Free Night Awards at nearly 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments.

 

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