Voting opens for 2014 Routes Africa Awards

Posted: June 2, 2014 in travel & tourism

As official voting for the fourth regional heat of the 2014 Routes Marketing Awards opened, airlines from within the Africa region have been urged to consider the efficient use of marketing activities by an airport or destination over the last 12 months when deciding who to nominate.

Winners of the awards, which recognize the marketing performance of airports within Africa, will be announced during the Routes Africa Networking Evening which will be held on Monday, June 23, at the event in Victoria Falls.

The annual Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community. They provide the airline community with the chance to have their say as to which airport or tourism authority they think provides the best overall marketing services to them whether this relates to their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.

These much sought after awards are a great way for the winning airports to have a credible recognition which they can proudly talk about to their customers and other stakeholders. Kilimanjaro International Airport was announced as the winner of last year’s African heat and speaking at the time Kilimanjaro Airports Development Company’s Business Development Manager, Christine Mwakatobe said: “This has been one of the most amazing evenings for us at Kilimanjaro International Airport to win this award. We would like to thank all of the airlines that serve the airport for voting for us in this process and we are pledging our commitment that we will keep working hand-in-hand with all of our partners. Thank you for trusting in us and believing in us and giving us this wonderful opportunity to show the rest of Africa what we are doing at Kilimanjaro International Airport.”

This year the awards will be split into three categories as follows: Over 4 Million Passengers; Under 4 Million Passengers; and Best Destination Marketing Campaign.

The overall winner of the Routes Africa Marketing Awards 2014 will be automatically shortlisted, along with the winners of the other regional heats taking place through the year at all other Routes events, for the World Routes Marketing Awards which will be announced in Chicago this September.

Voting will remain open until Friday, June 6, 2014 and shortlisted airports will be announced shortly after this deadline.

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