Starwood Hotels launches media portal for Nigerian properties, others

Posted: May 5, 2014 in travel & tourism

starwood logoStarwood Hotels & Resorts has launched an engaging and multi-lingual news portal designed to provide international journalists, bloggers and other external audiences with easy access to major Starwood news in its properties in Nigeria and the rest of the world.

The media portal will address corporate announcements, the latest news on the company’s nine unique and compelling lifestyle brands and Starwood Preferred Guest (SPG) offers and promotions.

Created to shake up the traditional corporate news page, the new Starwood Media Centre uses innovative design and the latest technology to deliver major news, high-definition video content, high-resolution images and social media channels in an easy-to-use format, specifically targeted to the needs of today’s journalist.

In an effort to reach global media audiences, Starwood Media Centre currently offers content in seven different languages including English, Spanish, French, Italian, German, Arabic and Russian. The site provides direct access to Starwood’s social media channels including Facebook, Twitter and YouTube and offers a RSS feed. In addition to the web portal, Starwood has also launched a Starwood Media Centre mobile application providing access to news, company information and contact details at the touch of a button for journalists on the go.

“With the creation of Starwood Media Centre, we wanted to completely re-invent the way in which we communicate news to our target audience of journalists around the world with a focus on quality content, brand-driven design and advanced technologies

As the market leader in digital innovation, we are proud to once again differentiate ourselves in the hospitality industry with the launch of Starwood Media Centre.”

Highlights of Starwood Media Centre include: Brand-focused design reflecting the distinct look, feel and ethos of each of Starwood’s nine iconic lifestyle brands and SPG, providing a true online branded experience.

It also features major news including the most recent press releases and materials featuring major Starwood news, including earnings and corporate announcements, growth strategies, hotel openings and restorations, new brand initiatives, partnerships and updates on SPG.

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