Intercontinental Hotel Lagos unveils Rewards Club loyalty programme

Posted: March 17, 2014 in general

ImageNewly-opened Intercontinental Hotel, Lagos, has launched a loyalty programme for guests in collaboration with Wema Bank and Skye Bank, in what is believed to be the first of its kind in the hospitality industry in the country.

Tagged; the Rewards Club, the product, offered on the MasterCard platform of the collaborating banks is designed to reward guests as well as other customers of the hotel in Nigeria and around the world with reward points translating into cash credits to holders of the e-cards who patronize the hotel’s facilities.

 At a media briefing and formal launch of the programme which held at the hotel, last Thursday, Mr Krishna Kunnar, Director of Sales and Marketing, Intercontinental Hotels, Lagos, described the club as the first of its kind in the region, explaining that the loyalty product rewards the hotel’s customers with real money credited to their MasterCard accounts.

“For every dollar and naira spent at the hotel the club member gets their MasterCard accounts credited with money which they can spend anywhere in the world. They can spend on food and beverages at the hotel, they can also spend shopping anywhere in the world.

“We give you points each time you spend with us; the amount is translated into points and the points converted to cash credited to your MasterCard accounts which you can then spend via the point of sales (POS) and web platforms.

“This is the first time in the country a customer reward programme is powered by the MasterCard scheme supported by our partners, Wema and Skye banks in Nigeria. It is a product for individual and corporate clients of the hotel,” said Kunnar.

According to Kunnar, the points accumulated by the Reward Club member are transferable and do not expire.

On his part, Mr Chuks Iku, Group Head, E-Channels, Skye Bank, said the Reward Club member gets to spend his or her money anywhere in the world from the MasterCard account whether through online purchases or POS.

For Mr Damola Boladeoku, Head, eCards, Wema Bank, the scheme is aimed at encouraging the cashless regime programme of the federal government and particularly that of Lagos State which has been at the forefront in the campaign to encourage e-transactions in business.

“We are partnering with government in the promotion of a cashless economy regime because the club members get to spend the money earned through the Rewards Club via the web and POS platforms only. The product is aimed at encouraging users to spend this money not in hard cash,” Boladeoku explained.

Flagged by the Intercontinental hotel group (IHG), the hospitality facility in Victoria Island area of Lagos represents the Group’s first property in Nigeria.

InterContinental Lagos features 230 Standard Rooms, each measuring 42 square meters, 87 Club Rooms, 31 Bay Suites, one Junior and one Presidential Suite. Food and beverage options include an all day dining restaurant with a view of a seven metre high waterfall, a 116-seater lobby bar, two speciality restaurants and a Garden Café.

A full health club including steam and sauna rooms, as well as a 22 metre swimming pool will allow guests to indulge in a state-of-the-art relaxation programme. Water sports and beach activities for both adults and children will be provided, offering guests the opportunity to take full advantage of Victoria Island’s beaches.

Top-of-the-range business facilities include IP telephony, wired and wireless connectivity throughout the hotel, and a 1300 square metre meeting room with seating capacity of 870. Board Room and Business Centre are available to guests along with five meeting rooms spread over 400 square meters.

IHG’s entrance into the Nigerian market will further strengthen its position within Africa, with two already existing InterContinental properties and current plans to open 10 hotels across the InterContinental, Crowne Plaza, Holiday Inn and Express by Holiday Inn brands by the end of 2010. 

The owning company, the Milan Group, invested approximately $80 million on the prestigious project, which is currently the tallest hotel in the country and on the West African sub-region, at 100 m (328 ft) tall.

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