WTM Africa to attract exhibitors from leisure, luxury travel industries

Posted: February 26, 2014 in travel & tourism

cape-townThe inaugural of the World Travel Market (WTM) Africa, set to be held on May 2 and 3, this year  at the expansive Cape Town International Convention Centre (CTICC), Cape Town,. South Africa, is attracting exhibitors from all categories of the leisure, luxury travel and meetings industries.

Companies already signed up for the WTM Africa include Dreams 4 Africa, Bill Harrop’s “Original” Balloon Safaris, Brothers Safaris, Sunway Safaris and Cooks Air Tours and Safaris, all of which offer tours and safaris in Southern Africa.

The City Lodge Hotel Group will be the pan-African hotel brand gracing the CTICC. With 55 hotels in South Africa, Kenya and Botswana, the City Lodge Hotel Group is a major supplier of quality hotel accommodation for business and leisure travellers.

All of the group’s hotels are in locations, which provide easy access to business districts, major roads and airports.

“We are looking forward to participating in WTM Africa as it will give us an exciting opportunity to showcase our portfolio of hotels and help us to continue to build relationships in the travel industry,” said Peter Schoeman, Divisional Director, Sales and Marketing, City Lodge Hotel Group.

Marketing representation company Dreams 4 Africa specialises in helping lodges and hotels build their brand in the industry. Mark Collins, its Director said, “We are very excited to be part of WTM Africa as I think this will bring a fresh new energy to the Southern African region.”

Sarah Bauling, Marketing Manager, Bill Harrop’s “Original” Balloon Safaris, added, “We are looking forward to meeting new potential buyers at WTM Africa as well as touching base with those with whom we are currently doing business.”

South Africa-based Brothers Safaris, which offers tour operator services throughout Africa and specialise in behind-the-scenes wildlife safaris, is excited to be a part of the event. “WTM is an excellent marketing opportunity, new to the South African market and not to be missed in our opinion. We are hoping for a refreshing and successful experience when compared to the rather stale events currently in the African market,” said Rebecca Wood, its Marketing Manager.

Exhibitors are looking forward to lucrative business discussions with the world’s leading travel industry buyers, including 300, pre-qualified, buyers from both emerging and traditional source markets who will be hosted by WTM Africa, many of these new to events in Africa.

Fully supported by the City of Cape Town and the Western Cape Government, the very first WTM Africa will be held at the Cape Town International Convention Centre (CTICC) and the city is poised to host the biggest ‘fam trip’ it has ever seen with more than 4,500 visitors and exhibitors participating.

WTM Africa will be one of three co-located travel industry events at the CTICC that form Africa Travel Week 2014. The others will include IBTM Africa (Incentive, Business Travel & Meetings) and ILTM Africa (International Luxury Travel Market) which will take place from April 28 to 30.

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