New Airtel Music Express to air on 13 Nigerian stations, 17 African countries

Posted: December 18, 2013 in airtel, art/entertainment

Telecommunications firm Airtel has launched two newly created shows on local radio stations across 17 African countries, with Nigeria to air the English version of the show across 13 radio stations. The radio programme is launched in partnership with international branded audio company, the Radio Express.

The weekly countdown shows to be known as Airtel Music Express (English version) and Airtel Musique Express (French version) are produced by Radio Express and feature the hottest Hip-Hop, R&B, and pop artists on the African airwaves, connecting people to performers from Africa and beyond.

The show which features global hits, as well as local hits in each country will air on a total of 35 radio stations in Africa. The charts are based on airplay reports from dominant mainstream music radio stations throughout sub-Saharan Africa.

Airtel Music Express is an English language programme hosted by African superstar IK (I.K), and features music from artists including Wyre (Kenya), Tiwa Savage (Nigeria), Magic System (Côte d’Ivoire), Bebe Cool (Uganda), and Lady Jaydee (Tanzania).

Airtel Music Express airs weekly on 13 stations across Nigeria, including Lagos, Abuja, Port Harcourt, in Rivers State, Jos in Plateau State, Benin, in Edo State, Nsukka, in Enugu State, Ibadan, in Oyo State, Kaduna, Kano, Oraifite and Awka, Anambra State and Effurun, Delta State. The shows also run in radio stations across Kenya, Tanzania, Uganda, Rwanda, Malawi, Sierra Leone, Zambia, Seychelles, on six stations in Ghana.

The second radio show, Airtel Musique Express is a French language programme hosted by African personality, Jed, and features music from French-speaking artists like Alain Ramanisum (Mauritius), Constance (Senegal), DJ Arafat (Côte d’Ivoire) and Fally Ipupa (Dem. Rep. of Congo). Airtel Musique Express airs weekly in Burkina Faso, Madagascar, Niger, Chad, Rep. of Congo, Congo DR and in Gabon.

“Our objective is to raise brand and product awareness for Airtel among consumers in Africa. Radio is the world’s most accessible and personally engaging mass medium, and it was a natural choice to work with Radio Express and these popular radio stations to bring Airtel Music Express and Airtel Musique Express to music lovers across these 17 countries. We think listeners will love the mix of world music and local music hits in the shows’ engaging countdown format,” remarked Andre Beyers, Chief Marketing Officer at Airtel Africa.

He added: “Airtel Music Express helps communicate our commitment to supporting up and coming performers and their music.”

On his part, American radio innovator, Tom Rounds, the Radio Express’ CEO, who founded the largest American Syndicator, Watermark, in the late 60s said: “It is a thrill to announce the launch of these two new radio shows across 35 stations in 17 countries in Africa. It has been a tremendous honor and pleasure to build this show and network with Airtel and with our friends at these great radio stations. We couldn’t be more excited about the show and our partnership with Airtel and our station affiliates.”

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