Wizkid, P-Square, D’Banj, KCee, others dazzle at Guinness rebirth’s exclusive concert

Posted: November 14, 2013 in art/entertainment

guinness launchIt was an exciting experience for thousands of music lovers who thronged the expansive Expo Centre, Eko Hotel and Suites Victoria Island, Lagos for the much-hyped ‘The Colourful World of More Concert’ put together by Guinness Nigeria, Sunday night as top Nigerian artistes Flavour, KCee and P-square dazzled the crowd with brilliant performances.

Other acts on the night included soul and R& B singer Tiwa Savage, Chidinma and Waje.

As guests at the concert consented that the gig is the biggest and most entertaining event so far this year, it was also a night of high class grooving for celebrities, industry top shots and consumers of the alcoholic beverage.

The exclusive concert was to mark the rebirth of the Guinness Foreign Extra Stout beverage as the iconic brand now steps out in a new, stylish and confident label that depicts a brand truly Made of More. Guests were left asking for more as the artistes churn out interesting lyrics that got them grooving.

At an earlier meeting with members of the media to announce the launch of the new label, Mr. Seni Adetu, Managing Director/Chief Executive, Guinness Nigeria Plc, said the rebirth of the label for Guinness Foreign Extra Stout is in line with the company’s tradition of continuously delivering quality.

“At Guinness Nigeria, we are widely known for our consistency in delivering great brands with ground-breaking innovations and unique experiences to our consumers. Guinness Foreign Extra Stout is definitely a brand that has redefined the experience in our market from time past with dynamic innovations leading to this moment. The concert has been a wonderful experience with the array of talents paraded tonight and we believe it is going to be the beginning of a new dawn in terms of satisfaction for our consumers” Adetu said.

Also in his comment, Mr. Austin Ufomba, Marketing and Innovation Director, Guinness Nigeria Plc said the new style label of Guinness Foreign Extra Stout was fittingly launched with a spectacular concert to demonstrate how the new design reveals a new level of connection for consumers of the brand.

Appreciating the guests that honoured the event, Mr. Obinna Anyalebechi, Marketing Manager, Guinness, said “We have put together the biggest concert of the year for existing and new consumers and to reveal to them that they can enjoy a colourful world of more, a world made of more style, more fun and more adventure.”


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