Travel experts upbeat on WTM Africa 2014

Posted: November 14, 2013 in travel & tourism

Senior executives from the African travel industry have expressed the belief that the World Travel Market’s international experience and reputation will guarantee the success of the inaugural World Travel Market Africa, taking place in May 2014 in Cape Town, South Africa.

WTM Africa will be held at Cape Town’s International Convention Centre (CTICC) on Friday 2 and Saturday 3 May 2014. It will be the leading B2B exhibition for Africa’s travel industry, bringing the world to Africa and promoting Africa to the world’s leading source markets.

With more than six months to go, exhibitors have started to sign up already, with confirmations ahead of target.

Dreams4Africa Director Mark Collins explained:  “WTM has the experience and recognition worldwide as good travel show organisers.  There are so many new emerging markets that we are hoping WTM will attract a larger number of buyers from across the globe. Holding WTM Africa in Cape Town will attract interest locally and internationally.”

White Shark Projects Sales & Marketing Manager Charmaine Beukes added: “With WTM’s excellent reputation for hosting successful trade shows, I am hoping that the same quality visitors that normally visit its exhibitions will be attracted to WTM Africa.”

Elsewhere, Bill Harrop’s “Original” Balloon Safaris’ Marketing Manager, Sarah Bauling also referred to “good quality international buyers and visitors” while Cook’s Air Tours and Safaris Director Bill Cook was anticipating “making new contacts with people who are serious about the tourism industry.”

Finally, Collins said: “Existing trade shows have felt tired recently. WTM Africa will bring that fresh new energy the industry needs.”

WTM Africa will be one of three co-located travel industry events at the Cape Town International Conference Centre (CTICC) that form Africa Travel Week 2014.  The others will include IBTM Africa (Incentive, Business Travel  & Meetings) and ILTM Africa (International Luxury Travel Market) which will take place from 28 – 30 April.

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