GSTC, WTTC partner to advance sustainable tourism

Posted: November 14, 2013 in travel & tourism

Global Sustainable Tourism Council (GSTC), and the World Travel & Tourism Council´s (WTTC), have officially announced partnership to support each other in spreading the word about how to operate companies more sustainably and how to travel more responsibly.

The agreement was formalized at the WTM World Responsible Tourism Day.

“I´m delighted about the opportunity to work together with WTTC and its prestigious Tourism for Tomorrow Awards as both companies are working towards the same goal, sustaining an industry through Responsible Tourism practices and management, including social and economic benefits for local people, fair treatment of employees, safeguarding cultural and natural heritage, while reducing negative impacts to the environment. I´m looking forward to a long-standing and fruitful cooperation,” GSTC, CEO, Mauro Marrocu.

Through the agreement, GSTC and WTTC will help in advancing their Sustainable Tourism strategies. Only a few days ago, GSTC disclosed its new Criteria for Destinations, a minimum standard a destination should achieve in order to be responsible towards its surrounding environment and people. The WTTC Tourism for Tomorrow Awards has also revised its awards in adding two new categories to reflect its broadening sustainability agenda.

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