Tourism stakeholders converge on Lagos for NTDC forum

Posted: September 4, 2013 in travel & tourism

nigeriaThe Nigerian Tourism Development Corporation (NTDC), has concluded arrangements to host a major tourism industry stakeholders’ forum this Monday in Lagos.

This is even as the corporation promised that it would revamp the nation’s tourism destinations to meet world-class standard.

The theme of the forum to be declared open by the Minister for Tourism, Culture and National Orientation, Chief Edem Duke, is “Growing the Tourism Value Chain and Rebuilding the NTDC for Revenue Generation and Job Creation”.

Feelers from industry leaders indicate the event will be incisive with all industry leaders in attendance to discuss the new direction of the nation’s promising tourism economy and business potential.

Director-General of NTDC, Mrs. Sally Mbanefo, is expected to present her blue print for rebuilding the NTDC, growing the tourism value chain and re-invent the tourism industry.

She would also use the occasion to present some immediate results already recorded in the area of rebuilding the NTDC.

The new NTDC management under Mbanefo has designed the stakeholders’ forum as an industry parliament for cross-breeding of ideas and a way of involving all stakeholders in government’s efforts aimed at transforming the tourism sector.

On assumption of office in June, Mbanefo had disclosed that her administration would adopt an open door system accommodating all stakeholders in policy making process and strategies for transformation of domestic tourism.

In her early meetings with the management and staff of the corporation she informed that her focus would lay emphasis on development of the local content as she believes that before the Nigerian tourism brand could be successfully sold to the international market, the domestic market potentials must be addressed.

This, according to her was to secure the buy-in and confidence of Nigerians in the sector and get Nigerians to be proud of their tourism heritage and industry.

The development of the domestic tourism, according to her, would also entail other core mandates which include job creation, poverty alleviation and revenue generation.

The critical focus of the new NTDC management focuses on the development of the Tourism Value Chain across the country to realise the objectives for which the Corporation was set up, as well as meeting the core mandate of the supervising ministry of tourism.

Programmes of the new NTDC, according to sources, “shall be determined and executed in line with the mission of the Tourism Ministry which is engaging with stakeholders to reinvent and reposition Nigerian Tourism sector for the emergence of an integrated, vibrant, globally competitive, skilled, professional, private sector-driven industry through strategic international corporation, investment promotion and a strong regulatory and corporative inter-governmental environment that generates employment and alleviates poverty for sustainable national economic advantage”.

In this connection the new management was said to have indicated that NTDC, working in close partnership with other parastatals shall be implementing the Tourism Master Plan geared towards the promotion of Nigeria’s rich tourism potentials through identification, development and marketing of the diverse tourism opportunities.

It is believed that Mbanefo would be deploying her over 26 years experience in the leading national and multinational corporations to transform NTDC from its hitherto civil service outlook to public sector organization with private sector management orientation.

Courtesy: Malachy Uzendy

  1. Andy O. Ehanire says:

    It is easy to invite people from wide distances without any serious consideration or responsibility for their time and logistics. My fear is that after long periods of appearing glumly taciturn, bothering on non-challance by public officials , in spite of huge internet possibilities for interface with stakeholders, there is this attitude that all accumulated issues can now be thrashed in a few hours crowded forum. Thanks for the promised tea and snacks or lunch but time is costly, along with the risks of hitting our dangerous skies and roads. My take is that for any serious business, it is best to request for succinct papers or review relevant submissions or discourse over time by stakeholders that had shown propensity for such. Invite these to a forum of not more than a small sized workshop for fully paid brainstorming sessions lasting a few days at a time, while acknowledging the various intellectual positions.
    Many submissions at recent National Council of Tourism can be where some selections can also be made for in-depth review. In the final analysis, it was Carl Jung who said that the effectiveness of a group is inversely proportional to its size : “a hundred professors is equivalent to a mob. A thousand of them would have the collective intelligence of an alligator”. In as much as change by itself could be progress, we welcome the initiatives of the new NTDC helms madam, but excuse my follow-up from a distance until I see the moves or more indications of a serious agenda. One of my friends used to say “twice beaten, fourteen times shy”. The public service will have to show much efforts to be taken seriously once again, since the general perception now is that their office is only a joy ride.
    Vintage Andy, without feathers.

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