VP Sambo unveils Fascinating Nigeria at State House

Posted: July 10, 2013 in travel & tourism

nigeriaThe State House Banquet Hall, Thursday, July 5, provided the venue for the official launch of the first-ever tourism brand identity of the Nigeria, tagged; Fascinating Nigeria, as artistes, as well  as other dignitaries from the business sector and political segments of the country converged for the historic occasion.

Governors Liyel Imoke of Cross River State and Gabriel Suswam also graced the occasion that had Vice President Namadi Sambo representing President Goodluck Jonathan.

The event was organised by Ancorapoint Ltd, a Nigerian marketing and PR company with offices in London, Abuja and Lagos. The Fascinating Nigeria brand was revealed in three stages, celebrating the Nigerian attributes of Warmth, Nature and Rhythm and culminating in a Grand Finale.

It showcased Nigeria’s artists, musicians, performers, comedians, poets, footballers and fashion designers including Iyanya, King Sunny Ade, P-Square, Tu Face, Ay and Omawumi, and others.

Nigeria’s heritage was revealed in glorious footage of some of the most diverse and culturally important sites such as the ancient city of Kano, the Yankari Game Reserve and the Osun Osogbo Sacred Grove which, along with the Sukur Kingdom in Adamawa State, is included in the United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage List.

According to Chief Edem Duke, Minister of Tourism, Culture and National Orientation, the new brand is part of the ministry’s vision to reposition Nigeria as the preferred tourism destination and cultural capital in Sub-Saharan Africa.

“By 2050 Nigeria will be one of the most populous countries on the planet and we need to develop the opportunities that lie in our history and culture,” said Duke, Honourable Minister of Tourism, Culture and National Orientation.

With an estimated population of 170m and a vibrant emerging middle class, Nigeria is the focus of investment for big hotel chains and boutique hotels.

“We are working with local governments to develop the infrastructure for visitors and tourists alike, and to identify the places they will want to see. Nigeria is as safe as other countries with more developed tourist markets, and as more people come to visit us the more Nigerians will see the personal benefits that tourism can bring,” added Duke.

“The Nigerian economy is the third fastest growing in the world; Nigeria is home to 7 per cent of all languages spoken on earth; Nigeria’s oil reserves are the ninth largest in the world and the largest

in Africa, with an estimated 40-50 years of production left; Nigeria has the 4th largest number of doctors in the world; Nollywood (Nigeria Hollywood) is the world’s second largest movie industry; Author, poet and activist Wole Soyinka is the only Black African to have won the Nobel Prize for Literature, in 1986,” Duke stressed.

The first issue of Fascinating Nigeria magazine was also launched at the event. Introducing the best of Nigeria to the world, the magazine is expected to showcase the beauty and diversity of the Nigerian landscape and heritage, as well as the talent and culture that is abundant in the country.

Produced by a team of professionals who have an in-depth knowledge of Nigeria and available widely in Nigeria as well as in all Nigerian embassies around the world, the Fascinating Nigeria magazine is published quarterly by Ancorapoint Nigeria Ltd.

The largest country in West Africa covering 923,768 sq km, Nigeria is divided into 36 different states and is home to many different cultures, with 521 different languages being recorded.

In January 2014 Nigeria celebrates its Centenary and, as one of the fastest growing economies in the world, it is poised to become a leading voice on the African stage. Since independence in 1960 Nigeria has relied on its natural oil and gas reserves as the economic driver, but now tourism is being identified to develop new income streams.

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