World’s tallest hotel officially opens for business

Posted: May 18, 2013 in travel & tourism

jwThe JW Marriott’s brand officially celebrated its landmark luxury hotel May 1 in the Middle East with the formal opening for business of the JW Marriott Marquis Dubai, officially the world’s tallest hotel.

Acquiring the coveted title of World’s Tallest hotel from the Guinness Book of World Records, the 72-storey property is the first JW Marriott Marquis outside of North America and the 59th addition to the brand’s global luxury portfolio.  A host of international VIPs, including Marriott International’s President & CEO Arne Sorenson are in Dubai this week for the official unveiling.

Soaring at 355 meters (1,164 feet), the JW Marriott Marquis Dubai is just 26 metres shorter than New York City’s famed Empire State Building. In Dubai, known throughout the world for its awe-inspiring architecture, the hotel’s towers have already become an icon on the city’s skyline.

“Dubai is an important destination for Marriott International as one of the world’s most exciting cities offering world-class facilities and infrastructure, central location in the region and future growth potential, “said Arne Sorenson, Marriott International President & CEO. “Our expanding collection of world-class JW Marriott hotels offers accomplished travellers a one-of-a-kind luxury experience. The investment in this unique and visually stunning hotel is testament to the continued opportunities that lie ahead for the brand and company.”

In addition to serving luxury business travellers, the hotel, which is owned by Emirates Group, targets the lucrative and increasingly important MICE (meetings, incentives, conferences and exhibitions) market by filling a long-identified gap in the region.  Groups, meetings and conventions of up to 1,000 people can now meet, stay and dine, under one roof.

The hotel is the first in Dubai that is able to accommodate large groups and will play a key role in attracting major conventions and events to the destination.  Along with cutting-edge business facilities, the JW Marriott Marquis Dubai features more than 7,500 square meters of indoor and outdoor event space, including two ballrooms, and a large selection of world-class dining and entertainment options.

The JW Marriott Marquis Dubai offers an enticing array of nine restaurants, and five bars and lounges, including the  sky-high steakhouse Prime 68; the experiential sushi restaurant, Izakaya; and stunning cocktail bar Vault, which is situated on the 71st and 72nd floors and features panoramic views of the city.  The hotel is also home to Rang Mahal by Atul Kochhar, the first Indian chef to be awarded a Michelin Star.

The 4,000 square-meter Saray Spa and Health Club draws inspiration from the caravanserai silk route across Arabia, with treatments designed to ensure mind and body renewal.  Treatments include the Signature Milk and Honey treatment, an Arabic Coffee Awakener, and Lemon Mint Body Polish.  A sprawling pool deck covers the 7th floor of the hotel with a 30-meter swimming pool.  Aqua Poolside Bar and Grill draws inspiration from Miami’s renowned South Beach, offering light snacks and beverages throughout the day.

“Conference organizers and businesses around the world are noticing Dubai’s growing influence as a global business hub,” said General Manager, Rupprecht Queitsch.   “We are thrilled to be officially open and believe this iconic new property will set a new standard in business hotels, not just in the region, but throughout the world.”

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