Nigeria remains SA’s tourism hub for West Africa

Posted: October 9, 2012 in travel & tourism

Agency responsible for the marketing and promotion of the national destination of South Africa, the South African Tourism (SAT), has restated that Nigeria will remain the hub of all its marketing activities on the West Africa sub-region.

Mr. Phumi Dhlomo, SAT Regional Director for Africa & Domestic made the disclosure at the annual SA Tourism West Africa Trade workshop which held at the Federal Palace Hotel, Victoria Island, Lagos recently.

“Nigeria as a hub for South African Tourism marketing activities will cater for countries in the West African region including Ghana which has been identified as a tactical market for SA Tourism marketing initiatives”, he disclosed.

Dhlomo explained that SA Tourism held the annual workshop in Nigeria because the country is a core source market for arrivals into South Africa from the West Africa sub-region and it presented the opportunity to share SA Tourism’s marketing and activation calendar for the year with the trade, consumers and the media.

From January to December 2011, about 64, 402 Nigerians visited South Africa. The figure compared to the 2010 Nigeria tourists arrivals for same period represented 37.5% increase.

So far this year, there has been 21.4 per cent increase on Nigeria arrivals in South Africa from January to May 2012 compared to the same period in 2011.

Over 150 West African trade partners from Nigeria and Ghana attended this year’s South African Tourism Trade workshop alongside South African product owners including hoteliers, inbound tour operators, provincial tourism boards and airlines.

The purpose of the annual trade workshop was to introduce South African products to the West African travel agents, with South African product owners exhibiting while the West African Trade attended the workshop to shop for products, negotiate rates and conclude deals.

In executing the new regional strategy to include Ghana trade, SA Tourism invited top performing travel agents from the country to attend the workshop in Lagos, Nigeria on an all expense paid trip.

Declaring the workshop open, the South African Consulate General in Lagos – Ambassador Mokgethi Sam Monaisa, stated that Africa as a whole must introduce standard of excellence in order to compete globally in the tourism industry.

The envoy further challenged the continent to ensure the tourism industry of the continent grabs the increased market share of tourists’ arrivals as predicted by the World Bank.

Two travel consultants; Ms. Mopesola Olubukola Bayode of the Dvine Travels & Tours Bureau Ltd and Mr. Azeez Akindunni of the Royal Travel Plus & Tours Limited were lucky winners in a raffle draw which formed part of the highlights of this year’s event.

Both winners received an all expense paid trip to Cape Town and Johannesburg sponsored by the SA Tourism, South African Airways (SAA) and the Radisson Blu Anchorage Hotel respectively.

Over the years, South African Tourism has developed a reputation as an innovative DMO in the travel & tourism space characterised by its partnerships and presence on the largest tourism awareness platforms and would like the benefit of engagement with these travel titans to be more widely spread to as many of the West African travel trade as possible.

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Mr Thulani Nzima, Chief Operating Officer, Mr Timothy Scholtz and Chief Marketing Officer, Ms Roshene Singh.


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