Nigerian photographer discovers SA for Nat Geo channel

Posted: October 8, 2012 in travel & tourism

Nigerian born Sweden-based award-winning photographer, Lola Akerstrom is one of the three National Geographic Channel photographers currently in South Africa for the shooting and filming of Through the Lens campaign, a collaborative production of National Geographic Channels International and South African Tourism.

Lola Akerstrom, a fiercely passionate as well as compassionate photographer has appeared in publications such as National Geographic Traveller, Forbes, Vogue, Travel + Leisure and New York Times, documenting projects in Nicaragua, Sweden, and Cambodia.

Akerstrom, an award-winning writer and photographer, has appeared in publications such as National Geographic Traveler, Forbes, Vogue, Travel + Leisure and New York Times, documenting projects in countries such as Nicaragua, Sweden, and Cambodia. Lola describes herself as fiercely passionate as well as compassionate and has a generous heart.

The ‘Through the Lens’ campaign aims to take the viewer on a journey, delving into three of South Africa’s most landmark destinations; Cape Town, Drakensburg and Durban, discovering some of the most breath-taking scenery on earth. National Geographic Channel today sets out to film three remarkable short films, in which some of the finest National Geographic Photographers capture and portray the beauty of South Africa and the warm nature of its people.

Following the shoot NGC will create 3 short content pieces which will air on NGC around the globe in January 2013.

Deborah Armstrong, National Geographic Channel’s Snr VP, Media Sales & Partnerships comments “National Geographic Channel has a long history with South African Tourism and we’re delighted to be extending our partnership to 2014, which will be our 10th year of working together. ‘Through the Lens’ is a flagship partnership for National Geographic Channel and we are excited to air the next three films of the series, especially in China and Brazil which are new markets for this partnership”

Roshene Singh, Chief Marketing Officer, South African Tourism adds “We at South African Tourism have had a long-standing relationship with National Geographic for many years now, culminating in us winning the M&M Global Award for Nation and Destination Branding for our work together on our ‘Adventurers Wanted’ campaign last year. And ‘Through the Lens’ is another amazing campaign, in which the world’s premier photographers are capturing our destination, its people and its spirit in a manner that’s unparalleled and unique. We’re a progressive tourist board in profiling our country and in National Geographic we’re working with outstanding partners.”

Introducing the Photographers

Lola Akerstrom: Durban

Residing half way up South Africa’s eastern coast lays Durban, a sophisticated cosmopolitan city of over three million people, a city that embraces everything and everyone – a rich collage of shared history. Step outside the City centre and embark on a journey flanked by soaring peaks, never-ending beaches and eye-wateringly beautiful views of the Indian Ocean. With vibrant pockets of communities to meet along the way, Durban is a place where fascinating trails lie, waiting to be explored.

Stephen Alvarez: Drakensberg

Since becoming a National Geographic photographer in 1995, Stephen Alvarez, a photojournalist from Sewanee, Tennessee, has dedicated his life to producing global stories about exploration, conservation, culture, and religion. Stephen works on what he calls “the raw edges of the frontier”; with his pictures winning awards in Pictures of the Year International, and Communications Arts, and have been exhibited at Visa Pour L’Image International Photojournalism Festival n Perpignan, France.

Heather Perry: Cape Town

After graduating from Colby College with a degree in marine biology, Heather Perry worked as an aquarist at SeaWorld in Florida, and later studied underwater photography at Brooks Institute of Photography.Pursuing projects about local marine and freshwater natural history, Perry has built a portfolio of underwater and surface images, aerials, and environmental portraits. Her photos which she describes as “creative, fun, vivid and clean” have appeared in National Geographic Magazine, the New York Times, Ocean Navigator, and Maine Times magazine, among other publications.


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