Guinness Nigeria responds to women consumers with SNAPP launch

Posted: September 27, 2012 in general

Guinness Nigeria Plc has officially launched, SNAPP, a naturally refreshing apple- flavoured alcoholic drink specially produced for the sophisticated, trendy lady of the 21st century, during a thrilling evening at the prestigious Federal Palace Hotel, Victoria Island, Lagos, weekend.

Guinness Nigeria Plc is a member company of Diageo Plc; the world’s leading premium drinks business with an outstanding collection of brands such as Johnnie Walker, Smirnoff, J&B, Baileys, Cuervo, Tanquery, Captain Morgan.

According to the alcoholic beverage manufacturing firm, SNAPP comes with a great taste and no compromise on quality, further adding that the drink is made with the choicest ingredients to give it a crispy and naturally refreshing taste.

Managing Director and Chief Executive of Guinness Nigeria Plc, Mr. Seni Adetu, who unveiled SNAPP to the audience, thereafter in his remarks called on Nigerian women to celebrate their confidence with style by embracing the drink.

“SNAPP has been introduced into the ready to drink category in response to the increasing demand for an alcoholic drink that appeals to women who want to show their individuality and unique style when out socializing with friends. This is very much in line with Guinness Nigeria’s vision of celebrating life, everyday, everywhere.

“It’s a first of its kind for women in the alcoholic Ready-To-Drink category and is the perfect choice for the modern, classy woman looking for a feminine and stylish alcoholic beverage,” said Adetu.

Thereafter, guests who attended the launch savoured the taste of SNAPP and appreciated the naturally refreshing apple taste the drink offers, just as they, charmed by the exclusive launch, admired the attractive SNAPP 30cl bottle that comes with a gold and green label which gives it a distinct look of class and style.

On his part, Marketing Director of Guinness Nigeria Plc., Mr. Austin Ufomba, said at the launch, “We know that women are rapidly gaining economic power and becoming more independent. Women everywhere are increasingly celebrating their successes in their various fields of endeavour, be it family or at work. In recognition of this, it is only fitting that we provide an equally contemporary and exciting ready to drink brand that suits every taste and occasion – this was the driving force behind the introduction of SNAPP into the Nigerian drinks market.

Ufomba stated further: “Nigerian women want to celebrate with products and brands that match their personality.  SNAPP is the perfect choice for the modern, classy woman looking for a feminine and stylish alcoholic drink. In all, we believe we have created a drink that modern women can truly identify with.”

Highlights of the occasion included special guest appearance from the SNAPP sisters “the trio in the Snapp TV commercial”. The evening also had special performances from top Nigerian artists.

Guest were also encouraged to keep up with the latest information and exclusive content on SNAPP by liking the SNAPP Nigeria Facebook at as they were also reminded by Guinness management of the need to enjoy alcohol responsibly as well as not to drink and drive.

Guinness Nigeria Plc was established in 1962, making it one of the oldest companies in Nigeria. Listed on the Nigerian Stock Exchange in 1965, and with a shareholder base of over 75,000 shareholders, it is also one of the foremost quoted companies in Nigeria. The company built its first brewery in Ikeja in 1962, and currently has facilities in Ogba, Benin City and Aba.

Included in its portfolio are such acclaimed brands – Guinness Foreign Extra Stout, Guinness Extra Smooth, Malta Guinness, Harp Lager beer, Gordon’s Spark, Smirnoff Ice, Satzenbrau Pilsner, Harp Lime and most recently Dubic Extra Lager.


Comments are closed.