Insurance, health funding products distribution gets Bharti Airtel/Sanlam boost

Posted: September 4, 2012 in airtel

Bharti Airtel, a leading telecommunications company with operations in 17 countries across Africa, has announced that it has entered into a strategic cooperation agreement with top South African financial services group, Sanlam, for the distribution of insurance and health funding products.

This agreement covers seven African countries, on a non- exclusive basis, in which both companies have a presence, namely Kenya, Ghana, Tanzania, Zambia, Uganda, Malawi and Nigeria.  The agreement is aimed at enhancing value for Airtel customers and increasing access to insurance which will enable Sanlam to market and sell its Life, General and Health insurance products through Airtel’s extensive telecommunications networks in the seven countries.

Commenting on the transaction Chidi Okpala, Airtel’s Director & Africa Head, Airtel Money, said: “We are delighted to be partnering with Sanlam on this exciting initiative. This will offer our customers in Africa access to a broad range of sophisticated products and services to support their lifestyles and aspirations, and this partnership will enable us to significantly enhance the value we offer our loyal customers. Our customers stand to benefit from access to Sanlam’s world-class Life, General and Health Insurance products.”

On her part, Margaret Dawes, Executive Director for Africa at Sanlam Emerging Markets, remarked:“We are passionate about supplying sound financial solutions to the wider African market and are delighted by this opportunity to provide our services and solutions through Airtel’s network. We look forward to providing competitive products that meet the client’s needs – drawing on our collective years of experience and research in these markets.”

With operations in 20 countries across Asia and Africa and headquartered in New Delhi, India, Bharti Airtel Limited ranks amongst the top 5 mobile service providers globally in terms of subscribers with over 257 million customers across its operations at the end of June 2012.

Sanlam is a leading diversified financial services group, originally established as a life insurance company in 1918 and listed on the JSE Limited (primary listing) and Namibian Stock Exchange (secondary listing) in 1998.  Its head office is in Bellville near Cape Town in South Africa and the Group has offices throughout South Africa and business interests elsewhere in Africa, Europe, India, the USA and Australia.

The Sanlam Emerging Markets (SEM) cluster is responsible for Sanlam’s financial business services (life assurance, general insurance and asset management) in emerging markets outside South Africa with the aim of ensuring sustainable delivery and growth across the various businesses that make up this cluster.  As part of the Group’s vision, it strives to lead wealth creation in those markets. SEM has business interests in Botswana, Namibia, Malawi, Kenya, Tanzania, Zambia, Ghana, Nigeria, Uganda, Swaziland and India.


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