GOtv set to commence screening Channel O

Posted: July 13, 2012 in general

Multi-channel, digital terrestrial television, GOtv, will now screen Channel O, the first music channel to demonstrate a good understanding of African music, effective from this July 2012 as part of plans to continuously add value to its subscribers.

Channel O is also proud to associate with GOtv, which is already making huge strides in Nigeria, Kenya, Uganda and Zambia with the product launching in Namibia this month as well. GOtv is currently accessible in three Nigerian cities of Ibadan, Port-Harcourt and Lagos, with plans to launch in seven more cities.

Mayo Okunola, GOtv Nigeria Manager, said, “Channel O is a remarkable story and is special to the team at GOtv. It began as an investment into African music by M-Net, our sister company, many years ago. It took a lot of time, money, vision and courage to create something unique but now that investment is paying off for us as a group. It’s allowing GOtv to offer its subscribers something that is exclusively available on GOtv’s DVB-T2 digital terrestrial service.”

He added that GOtv uses the DVB-T2 digital broadcasting standard. “It is, without a doubt, the best, the most efficient and the cost effective technology available as it can offer both fixed and mobile broadcasting services on the same frequency, thus making it perfect for Africa, where mobility is such an important part of our lives.

“In addition to offering really great music, it symbolizes that there’s real value in building a reputable long-term business, in having experience, in being responsible, in not taking shortcuts.  Consumers are smart and they want a reliable product that will grow as they do. Channel O is as relevant today as it was the day its launch made history nearly a decade ago. That’s what we are striving to do at GOtv in using the best technology available – DVB T2! If you ask me, that’s something to sing about!”

Lee Kasumba, Head of Channel O Africa, is delighted by the partnership. “Having GOtv audiences join the Channel O family is great. African music today is very vibrant, there are many positive things going on. Our artists are hot and more than ever, they want to connect with fans. Channel O celebrates this. And in sharing this content with wider audiences, perhaps we can help inspire new artists and sounds!”

With Channel O focused on profiling African artists, programmes that GOtv audiences can watch include the legendary Bassment, the superstar showcase Volt, plus the promo series Introducing that spotlights rising stars.

And helping GOtv audiences navigate the dynamic Africa music scene are Channel O’s energetic VJs Denrele Olufemi (Nigeria), Flavia Tumusiime (Uganda), Jokate Mwegelo (Tanzania), Joey Muthengi (Kenya) and ‘J.Town’ Menson (Ghana). Past milestones for the channel includes being the first pan-African music channel and hosting the first ever awards show to celebrate African music video.

Kasumba says, “It’s not easy to be first in music or in business. Once you break a new market, others will follow and try to offer what you offer. You must believe in what you are creating and invest long-term to build something that will last. Eventually your value will speak for itself.”

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