Protea Hotel expands with Lagos, Ibadan, Asaba, Benin 2012/13 openings

Posted: April 5, 2012 in travel & tourism

The Sea Point, South Africa-based hospitality chain, the Protea Hospitality Group, has announced a massive expansion plans in Africa with a total of 11 properties in the pipeline set to open as well as over half a dozen facilities to open between 2012 and 2013 in Lagos, Edo and Delta states of Nigeria.

Other African countries that will see the hotel openings include Uganda and Zambia.

The total value of this investment by Protea Hotels and its property owner partners is US$130 million which will bring to nine the number of African countries in which Protea Hotels is represented.

Protea Hospitality Group CEO Arthur Gillis said the company was viewing the African market with much optimism this year, despite the uncertainty facing the global economy. “As political stability and business opportunities increase, they create a greater need for the hotels and we’re leading the charge,” Gillis said.

“There are a number of countries such as Nigeria, Zambia, Uganda and Angola that are flying in the face of the global economic trend as far as hospitality is concerned,” Gillis added. “Africa’s traditional trading partners have been changing rapidly in recent years, and this is spurring unprecedented growth in regions that have previously not seen the numbers.”

In Nigeria, the Protea Hotel is to expand in Ibadan, Oyo State with 75 rooms planned to open by mid-2012; as well as the Protea Hotel Select Emotan in Benin City, the Edo State capital with a 100 room-key facility to open by late-2012.

Others include the Protea Hotel Select Ikeja, Alausa, Ikeja, Lagos, 120 rooms, under construction and set to open in early 2013; African Pride Avalon Hotel and Spa, GRA Ikeja, Lagos, 150 rooms, under construction and due to open in late-2013; and the Protea Hotel Asaba, Asaba, Delta State, 125 rooms, construction due to start by April 2012.

In Uganda, the hotels include the Protea Hotel Entebbe, 70 rooms, opening April 2012. A further two hotels to open under the Protea Hotels banner in the third quarter 2012.

In Zambia, it would be the Protea Hotel Ndola, 80 rooms, construction due to start in April 2012 and opening late 2013; and the Protea Hotel Mulungushi (name yet to be confirmed), 104 rooms, construction just started.

According to an African Outlook document co-authored by the African Development Bank, the OECD Development Centre, the United Nations Development Programme and the United Nations Economic Commission for Africa, the continent is becoming increasingly integrated in the global economy and in 2009 China became Africa’s main trading partner.

“Hospitality groups would be foolish not to be wondering where their opportunities lie and researching which areas of the continent are drawing the largest percentage of commercial travel,” Gillis said.

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