Nigeria prepares for ITB Berlin with expanded exhibition stand

Posted: March 3, 2012 in travel & tourism

Nigeria will give a strong and colourful showing at this year’s edition of one the world’s top travel and trade exhibitions, the ITB Berlin, which commences in Berlin, Germany from Wednesday March 7 to 11.

This is coming amid calls by various stakeholders in the tourism industry that government should begin to look inward if it hopes to reposition inbound tourism, just as they further questioned the country’s continued participation at various international travel, tourism and trade fairs with no seeming impact on the Nigerian inbound tourism market.

Already, preparations are in top gear as the Nigerian Tourism Development Corporation has perfected plans to show off Nigeria’s tourism assets for visitors to the ITB Berlin to see, with the acquisition of a larger space for the Nigerian pavilion which will sit on 60 sq meters compared to 49 sq meters in 2011.

Notably, Nigeria’s space at ITB fairs has been increasing gradually but steadily every year since 2007 with assumption of tenure of Otunba Olusegun Runsewe as the corporation’s director general.

Speaking to journalists in Abuja, Runsewe ‘posited that ITB Berlin would afford potential visitors the opportunity to know more about Nigeria even before the visit.

It would be recalled thaton his assumption of office, last year, minister of Tourism, Culture and National Orientation, Chief Edem Duke had told a stakeholders’ forum that his tenure will reappraise the various programmes of relevant agencies under the ministry with a view to realigning them to the federal government’s Transformation Agenda.


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